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Social media marketing has increased due to the growing active user rate's on social media site, for example Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users. ^[247] One of the main uses is to interact with audiences to create awareness of their brand or service, with the main idea of creating a two-way communication system where the audience and/or customers can interact back; providing feedback as just one example. ^[248] Social media can be used to advertise; placing an advert on Facebook's Newsfeed for example, can allow a vast amount of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand.

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News media and television journalism have been a key feature in the shaping of American collective memory for much of the twentieth century. Indeed, since the United States' colonial era, news media has influenced collective memory and discourse about national development and trauma. In many ways, mainstream journalists have maintained an authoritative voice as the storytellers of the American past. Their documentary style narratives, detailed exposes, and their positions in the present make them prime sources for public memory.

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Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales. In the US, for example, if a customer criticizes a major hotel chain's cleanliness or service standards on a social media website, a company representative will usually quickly be alerted to this critical post, so that the company representative can go online and express concern for the sub-par service and offer the complaining person a coupon or discount on their next purchase, plus a promise to forward their concerns to the hotel manager so that the problem will not be repeated. This rapid response helps to show that the company cares about its customers.

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E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial or traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive and accessible (at least once a person has already acquired Internet access and a computer). They enable anyone (even private individuals) to publish or access information

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Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers. This is a group of mobile marketing applications that allow the creation, exchange, and circulation of user-generated content.^[24] Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity)

The IBM PC takes us to 1981, with a host of both Mac and PCs being used throughout the 1980s. Multiple modems, followed by specialized telco hardware allowed multiple to many users online simultaneously. Compuserve and AOL were two of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the middle 1980s to the middle 1990s, BBSes numbered in the tens of thousands in North America alone.^[15] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet arrived in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.


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Social media are interactive web 2.0 internet base application. user generated content such as text post or comments, digital photos or videos and data generated through all online interaction is the lifeblood of social media .users create service specific profiles for the websites or app that are designed and maintained by the social media organisation.

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